Executive Development Programme in Performance-Based Facebook Ads

Name: Executive Development Programme in Performance-Based Facebook Ads
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The Executive Development Programme in Performance-Based Facebook Ads is a certificate course designed to empower professionals with in-demand skills for optimizing Facebook ad campaigns. This programme emphasizes the importance of data-driven decision-making and KPIs in creating effective ad strategies that align with business goals.

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AboutThisCourse

In an era where digital advertising dominates marketing budgets, understanding the intricacies of performance-based Facebook ads has become essential. This course equips learners with the latest techniques for targeting, budgeting, and analyzing ad performance, enabling them to drive impactful results and maximize ROI. By enrolling in this programme, professionals can enhance their skillset and boost their career prospects in various industries. The course's practical approach to learning, combined with real-world examples and case studies, ensures that learners gain the essential skills needed to excel in today's competitive digital landscape.

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CourseDetails

• Facebook Ads Manager: Understanding the interface, creating and managing ads, setting up target audiences, and analyzing performance.
• Performance Tracking & Metrics: Utilizing Facebook Pixel, conversion tracking, and key metrics such as CTR, CPC, CPM, and ROAS.
• Creative Best Practices: Designing effective ad creatives, ad copywriting, image and video specifications, and utilizing Facebook's ad formats.
• Custom Audiences & Lookalike Audiences: Building custom audiences, leveraging website traffic, customer lists, and engagement-based audiences, and creating lookalike audiences.
• Ad Placement & Delivery Optimization: Choosing the right ad placements, automated placements, and optimizing ad delivery based on objectives.
• Budget Management & Bid Strategies: Creating and managing ad sets, understanding budget pacing, and selecting the appropriate bidding strategies for maximum performance.
• Campaign Structure & Scaling: Organizing campaigns, ad sets, and ads effectively, and strategies to scale successful campaigns.
• Audience Insights & Market Research: Utilizing Facebook's audience insights tool for market research, understanding audience demographics, interests, and behaviors.
• Testing & Experimentation: Implementing A/B testing, multi-variant testing, and experimentation for continuous improvement.

CareerPath

In this Executive Development Programme, you will gain expertise in Performance-Based Facebook Ads and specialise in one of the following roles: Digital Marketing Manager, PPC Specialist, SEO Specialist, Data Analyst, or UX Designer. The UK job market shows an increasing demand for professionals with these skills, offering competitive salary ranges and a variety of career path opportunities. The 3D Pie chart above represents the percentage distribution of professionals in these roles, providing a clear visual representation of their industry relevance and the focus areas of this development programme.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERFORMANCE-BASED FACEBOOK ADS

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London School of International Business (LSIB)

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05 May 2025

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