Executive Development Programme in Performance-Based Facebook Ads
-- ViewingNowThe Executive Development Programme in Performance-Based Facebook Ads is a certificate course designed to empower professionals with in-demand skills for optimizing Facebook ad campaigns. This programme emphasizes the importance of data-driven decision-making and KPIs in creating effective ad strategies that align with business goals.
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⢠Facebook Ads Manager: Understanding the interface, creating and managing ads, setting up target audiences, and analyzing performance.
⢠Performance Tracking & Metrics: Utilizing Facebook Pixel, conversion tracking, and key metrics such as CTR, CPC, CPM, and ROAS.
⢠Creative Best Practices: Designing effective ad creatives, ad copywriting, image and video specifications, and utilizing Facebook's ad formats.
⢠Custom Audiences & Lookalike Audiences: Building custom audiences, leveraging website traffic, customer lists, and engagement-based audiences, and creating lookalike audiences.
⢠Ad Placement & Delivery Optimization: Choosing the right ad placements, automated placements, and optimizing ad delivery based on objectives.
⢠Budget Management & Bid Strategies: Creating and managing ad sets, understanding budget pacing, and selecting the appropriate bidding strategies for maximum performance.
⢠Campaign Structure & Scaling: Organizing campaigns, ad sets, and ads effectively, and strategies to scale successful campaigns.
⢠Audience Insights & Market Research: Utilizing Facebook's audience insights tool for market research, understanding audience demographics, interests, and behaviors.
⢠Testing & Experimentation: Implementing A/B testing, multi-variant testing, and experimentation for continuous improvement.
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