Certificate in Advertising Sales Metrics and Analytics

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The Certificate in Advertising Sales Metrics and Analytics is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance measurement in advertising sales, making it highly relevant in today's data-centric world.

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About this course

In this age of Big Data, organizations increasingly demand professionals who can analyze and interpret complex data sets to optimize advertising strategies and maximize revenue. This course equips learners with the latest tools and techniques for measuring advertising performance, enabling them to provide actionable insights and drive business growth. By completing this course, learners will gain a deep understanding of advertising sales metrics and analytics, setting them apart in a competitive job market. They will acquire the skills needed to analyze and interpret data, communicate insights effectively, and make data-driven decisions that deliver tangible results. This course is an essential step towards career advancement in advertising sales and a must-have for anyone looking to succeed in this exciting and dynamic field.

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Course Details

• Understanding Advertising Sales Metrics
• Importance of Data Analysis in Advertising Sales
• Key Advertising Sales Metrics: Impressions, Clicks, and Conversions
• Analyzing Advertising Sales Performance: CPMI, CTR, and CR
• Sales Funnel Analysis: Leads, Opportunities, and Closed Deals
• Customer Lifetime Value and its Impact on Advertising Sales
• Attribution Models: Last Click, Linear, Time Decay, and Position Based
• Advanced Analytics: Predictive Analytics and AI in Advertising Sales
• Data Visualization and Reporting for Advertising Sales Metrics
• Ethics and Compliance in Advertising Sales Metrics and Analytics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN ADVERTISING SALES METRICS AND ANALYTICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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