Certificate in Advertising Sales Metrics and Analytics
-- viewing nowThe Certificate in Advertising Sales Metrics and Analytics is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance measurement in advertising sales, making it highly relevant in today's data-centric world.
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Course Details
• Understanding Advertising Sales Metrics
• Importance of Data Analysis in Advertising Sales
• Key Advertising Sales Metrics: Impressions, Clicks, and Conversions
• Analyzing Advertising Sales Performance: CPMI, CTR, and CR
• Sales Funnel Analysis: Leads, Opportunities, and Closed Deals
• Customer Lifetime Value and its Impact on Advertising Sales
• Attribution Models: Last Click, Linear, Time Decay, and Position Based
• Advanced Analytics: Predictive Analytics and AI in Advertising Sales
• Data Visualization and Reporting for Advertising Sales Metrics
• Ethics and Compliance in Advertising Sales Metrics and Analytics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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