Certificate in Advertising Sales Metrics and Analytics

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The Certificate in Advertising Sales Metrics and Analytics is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance measurement in advertising sales, making it highly relevant in today's data-centric world.

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AboutThisCourse

In this age of Big Data, organizations increasingly demand professionals who can analyze and interpret complex data sets to optimize advertising strategies and maximize revenue. This course equips learners with the latest tools and techniques for measuring advertising performance, enabling them to provide actionable insights and drive business growth. By completing this course, learners will gain a deep understanding of advertising sales metrics and analytics, setting them apart in a competitive job market. They will acquire the skills needed to analyze and interpret data, communicate insights effectively, and make data-driven decisions that deliver tangible results. This course is an essential step towards career advancement in advertising sales and a must-have for anyone looking to succeed in this exciting and dynamic field.

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CourseDetails

• Understanding Advertising Sales Metrics
• Importance of Data Analysis in Advertising Sales
• Key Advertising Sales Metrics: Impressions, Clicks, and Conversions
• Analyzing Advertising Sales Performance: CPMI, CTR, and CR
• Sales Funnel Analysis: Leads, Opportunities, and Closed Deals
• Customer Lifetime Value and its Impact on Advertising Sales
• Attribution Models: Last Click, Linear, Time Decay, and Position Based
• Advanced Analytics: Predictive Analytics and AI in Advertising Sales
• Data Visualization and Reporting for Advertising Sales Metrics
• Ethics and Compliance in Advertising Sales Metrics and Analytics

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN ADVERTISING SALES METRICS AND ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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