Certificate in Advertising Sales Metrics and Analytics
-- ViewingNowThe Certificate in Advertising Sales Metrics and Analytics is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising industry. This course focuses on the importance of data-driven decision making and performance measurement in advertising sales, making it highly relevant in today's data-centric world.
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โข Understanding Advertising Sales Metrics
โข Importance of Data Analysis in Advertising Sales
โข Key Advertising Sales Metrics: Impressions, Clicks, and Conversions
โข Analyzing Advertising Sales Performance: CPMI, CTR, and CR
โข Sales Funnel Analysis: Leads, Opportunities, and Closed Deals
โข Customer Lifetime Value and its Impact on Advertising Sales
โข Attribution Models: Last Click, Linear, Time Decay, and Position Based
โข Advanced Analytics: Predictive Analytics and AI in Advertising Sales
โข Data Visualization and Reporting for Advertising Sales Metrics
โข Ethics and Compliance in Advertising Sales Metrics and Analytics
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