Global Certificate in Ad Tech Career Growth
-- viewing nowThe Global Certificate in Ad Tech Career Growth is a comprehensive course designed to equip learners with essential skills for success in the advertising technology industry. This program is crucial in a time when Ad Tech is rapidly evolving and increasingly important for businesses worldwide.
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Course Details
• Ad Tech Fundamentals: Understanding the ad tech landscape, terminologies, and key players
• Programmatic Advertising: Real-time bidding, private marketplaces, and programmatic guaranteed
• Data Management Platforms (DMPs): Data collection, segmentation, and activation
• Demand Side Platforms (DSPs): Bid management, audience targeting, and campaign optimization
• Supply Side Platforms (SSPs): Publisher ad inventory management and monetization
• Ad Exchange: Connecting DSPs and SSPs, ad format support, and auction dynamics
• Ad Operations: Ad trafficking, creative implementation, and reporting & analysis
• Ad Fraud & Brand Safety: Identifying fraudulent activities, protecting brand reputation, and applying verification solutions
• Cross-Channel Attribution: Measuring and analyzing marketing performance across multiple channels and devices
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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