Global Certificate in Ad Tech Career Growth
-- ViewingNowThe Global Certificate in Ad Tech Career Growth is a comprehensive course designed to equip learners with essential skills for success in the advertising technology industry. This program is crucial in a time when Ad Tech is rapidly evolving and increasingly important for businesses worldwide.
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, terminologies, and key players
โข Programmatic Advertising: Real-time bidding, private marketplaces, and programmatic guaranteed
โข Data Management Platforms (DMPs): Data collection, segmentation, and activation
โข Demand Side Platforms (DSPs): Bid management, audience targeting, and campaign optimization
โข Supply Side Platforms (SSPs): Publisher ad inventory management and monetization
โข Ad Exchange: Connecting DSPs and SSPs, ad format support, and auction dynamics
โข Ad Operations: Ad trafficking, creative implementation, and reporting & analysis
โข Ad Fraud & Brand Safety: Identifying fraudulent activities, protecting brand reputation, and applying verification solutions
โข Cross-Channel Attribution: Measuring and analyzing marketing performance across multiple channels and devices
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