Global Certificate in Ad Tech Career Growth

Name: Global Certificate in Ad Tech Career Growth
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The Global Certificate in Ad Tech Career Growth is a comprehensive course designed to equip learners with essential skills for success in the advertising technology industry. This program is crucial in a time when Ad Tech is rapidly evolving and increasingly important for businesses worldwide.

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AboutThisCourse

The course covers various topics, including programmatic advertising, data management, and ad operations. By completing this certificate, learners will demonstrate to employers their commitment to professional development and expertise in the latest Ad Tech trends. The course is designed to meet the high industry demand for skilled Ad Tech professionals. Learners will gain hands-on experience with the latest tools and technologies, preparing them for careers in advertising, marketing, and related fields. By completing this course, learners will have the skills and knowledge necessary to advance their careers and make a positive impact in the industry.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad tech landscape, terminologies, and key players
• Programmatic Advertising: Real-time bidding, private marketplaces, and programmatic guaranteed
• Data Management Platforms (DMPs): Data collection, segmentation, and activation
• Demand Side Platforms (DSPs): Bid management, audience targeting, and campaign optimization
• Supply Side Platforms (SSPs): Publisher ad inventory management and monetization
• Ad Exchange: Connecting DSPs and SSPs, ad format support, and auction dynamics
• Ad Operations: Ad trafficking, creative implementation, and reporting & analysis
• Ad Fraud & Brand Safety: Identifying fraudulent activities, protecting brand reputation, and applying verification solutions
• Cross-Channel Attribution: Measuring and analyzing marketing performance across multiple channels and devices

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN AD TECH CAREER GROWTH

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London School of International Business (LSIB)

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05 May 2025

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