Global Certificate in Cross-Platform Ad Sales

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The Global Certificate in Cross-Platform Ad Sales course is a comprehensive program designed to meet the growing industry demand for advertising professionals with expertise in multi-platform ad sales. This course emphasizes the importance of understanding and selling advertising across various media channels, including digital, television, and print.

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About this course

By enrolling in this course, learners will gain essential skills for career advancement in the advertising industry. They will be equipped with the knowledge to create effective cross-platform ad strategies, negotiate and close deals, and analyze and optimize ad performance. The course also covers critical topics such as programmatic advertising, audience targeting, and cross-channel attribution. In today's rapidly changing media landscape, the ability to sell and manage advertising campaigns across multiple platforms is increasingly valuable. This course provides learners with the skills and knowledge they need to succeed in this exciting and dynamic field, making it an excellent choice for anyone looking to advance their career in advertising.

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Course Details

Cross-Platform Ad Sales Fundamentals: Understanding the basics of cross-platform ad sales, including the benefits and challenges, and the key players involved.
Digital Advertising Landscape: Exploring the major digital advertising platforms, such as Google, Facebook, and Amazon, and their respective ad formats, targeting options, and measurement capabilities.
Television Advertising Basics: Learning the fundamentals of television advertising, including audience measurement, ad formats, and the role of agencies and networks.
Cross-Platform Advertising Strategies: Developing effective cross-platform advertising strategies that leverage the strengths of each medium, while accounting for audience behavior and preferences.
Data-Driven Ad Sales: Utilizing data and analytics to drive ad sales, including audience segmentation, targeting, and measurement.
Ad Sales Negotiation and Closing Techniques: Mastering the art of ad sales negotiation and closing, including how to overcome objections, build rapport, and create win-win solutions.
Cross-Platform Ad Sales Best Practices: Examining best practices for cross-platform ad sales, including how to create effective sales pitches, manage client relationships, and measure success.
Ethics in Ad Sales: Understanding the ethical considerations in ad sales, including transparency, privacy, and fraud.
Emerging Trends in Cross-Platform Ad Sales: Exploring the latest trends and innovations in cross-platform ad sales, including programmatic advertising, connected TV, and virtual reality.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN CROSS-PLATFORM AD SALES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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