Global Certificate in Cross-Platform Ad Sales
-- ViewingNowThe Global Certificate in Cross-Platform Ad Sales course is a comprehensive program designed to meet the growing industry demand for advertising professionals with expertise in multi-platform ad sales. This course emphasizes the importance of understanding and selling advertising across various media channels, including digital, television, and print.
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⢠Cross-Platform Ad Sales Fundamentals: Understanding the basics of cross-platform ad sales, including the benefits and challenges, and the key players involved.
⢠Digital Advertising Landscape: Exploring the major digital advertising platforms, such as Google, Facebook, and Amazon, and their respective ad formats, targeting options, and measurement capabilities.
⢠Television Advertising Basics: Learning the fundamentals of television advertising, including audience measurement, ad formats, and the role of agencies and networks.
⢠Cross-Platform Advertising Strategies: Developing effective cross-platform advertising strategies that leverage the strengths of each medium, while accounting for audience behavior and preferences.
⢠Data-Driven Ad Sales: Utilizing data and analytics to drive ad sales, including audience segmentation, targeting, and measurement.
⢠Ad Sales Negotiation and Closing Techniques: Mastering the art of ad sales negotiation and closing, including how to overcome objections, build rapport, and create win-win solutions.
⢠Cross-Platform Ad Sales Best Practices: Examining best practices for cross-platform ad sales, including how to create effective sales pitches, manage client relationships, and measure success.
⢠Ethics in Ad Sales: Understanding the ethical considerations in ad sales, including transparency, privacy, and fraud.
⢠Emerging Trends in Cross-Platform Ad Sales: Exploring the latest trends and innovations in cross-platform ad sales, including programmatic advertising, connected TV, and virtual reality.
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