Global Certificate in Cross-Platform Ad Sales

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The Global Certificate in Cross-Platform Ad Sales course is a comprehensive program designed to meet the growing industry demand for advertising professionals with expertise in multi-platform ad sales. This course emphasizes the importance of understanding and selling advertising across various media channels, including digital, television, and print.

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ร€ propos de ce cours

By enrolling in this course, learners will gain essential skills for career advancement in the advertising industry. They will be equipped with the knowledge to create effective cross-platform ad strategies, negotiate and close deals, and analyze and optimize ad performance. The course also covers critical topics such as programmatic advertising, audience targeting, and cross-channel attribution. In today's rapidly changing media landscape, the ability to sell and manage advertising campaigns across multiple platforms is increasingly valuable. This course provides learners with the skills and knowledge they need to succeed in this exciting and dynamic field, making it an excellent choice for anyone looking to advance their career in advertising.

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Dรฉtails du cours

โ€ข Cross-Platform Ad Sales Fundamentals: Understanding the basics of cross-platform ad sales, including the benefits and challenges, and the key players involved.
โ€ข Digital Advertising Landscape: Exploring the major digital advertising platforms, such as Google, Facebook, and Amazon, and their respective ad formats, targeting options, and measurement capabilities.
โ€ข Television Advertising Basics: Learning the fundamentals of television advertising, including audience measurement, ad formats, and the role of agencies and networks.
โ€ข Cross-Platform Advertising Strategies: Developing effective cross-platform advertising strategies that leverage the strengths of each medium, while accounting for audience behavior and preferences.
โ€ข Data-Driven Ad Sales: Utilizing data and analytics to drive ad sales, including audience segmentation, targeting, and measurement.
โ€ข Ad Sales Negotiation and Closing Techniques: Mastering the art of ad sales negotiation and closing, including how to overcome objections, build rapport, and create win-win solutions.
โ€ข Cross-Platform Ad Sales Best Practices: Examining best practices for cross-platform ad sales, including how to create effective sales pitches, manage client relationships, and measure success.
โ€ข Ethics in Ad Sales: Understanding the ethical considerations in ad sales, including transparency, privacy, and fraud.
โ€ข Emerging Trends in Cross-Platform Ad Sales: Exploring the latest trends and innovations in cross-platform ad sales, including programmatic advertising, connected TV, and virtual reality.

Parcours professionnel

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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GLOBAL CERTIFICATE IN CROSS-PLATFORM AD SALES
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London School of International Business (LSIB)
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