Advanced Certificate in Mobile Growth & Monetization
-- viewing nowThe Advanced Certificate in Mobile Growth & Monetization is a comprehensive course designed to equip learners with essential skills for career advancement in the mobile industry. This certificate program focuses on two critical aspects of mobile success: growth and monetization.
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Course Details
• User Acquisition Strategies: Deep linking, App Store Optimization (ASO), Paid Acquisition, Inorganic growth, Retargeting.
• Monetization Models: In-app purchases, Subscriptions, Freemium, Premium, Advertising, Sponsorship.
• Data Analysis for Mobile Growth: Metrics and KPIs, User behavior analysis, Cohort analysis, Funnel analysis, A/B testing.
• User Engagement and Retention: Push notifications, In-app messages, Email marketing, Onboarding, Personalization, Community building.
• App Localization and Global Expansion: Language support, Cultural adaptation, Global marketing, Payment methods, Compliance and legal considerations.
• Mobile App Analytics: Event tracking, Attribution, Segmentation, Predictive analytics, Marketing automation.
• Mobile App Attribution: Fingerprinting, Device ID, User-level data, Marketing mix modeling.
• App Store Optimization (ASO) Techniques: Keyword optimization, Visual assets, App store listing optimization, App indexing, App previews.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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