Advanced Certificate in Mobile Growth & Monetization
-- ViewingNowThe Advanced Certificate in Mobile Growth & Monetization is a comprehensive course designed to equip learners with essential skills for career advancement in the mobile industry. This certificate program focuses on two critical aspects of mobile success: growth and monetization.
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โข User Acquisition Strategies: Deep linking, App Store Optimization (ASO), Paid Acquisition, Inorganic growth, Retargeting.
โข Monetization Models: In-app purchases, Subscriptions, Freemium, Premium, Advertising, Sponsorship.
โข Data Analysis for Mobile Growth: Metrics and KPIs, User behavior analysis, Cohort analysis, Funnel analysis, A/B testing.
โข User Engagement and Retention: Push notifications, In-app messages, Email marketing, Onboarding, Personalization, Community building.
โข App Localization and Global Expansion: Language support, Cultural adaptation, Global marketing, Payment methods, Compliance and legal considerations.
โข Mobile App Analytics: Event tracking, Attribution, Segmentation, Predictive analytics, Marketing automation.
โข Mobile App Attribution: Fingerprinting, Device ID, User-level data, Marketing mix modeling.
โข App Store Optimization (ASO) Techniques: Keyword optimization, Visual assets, App store listing optimization, App indexing, App previews.
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