Certificate in Search Engine Advertising

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The Certificate in Search Engine Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search marketing. This course emphasizes the importance of search engine advertising in today's digital landscape, where businesses compete for visibility and conversions.

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About this course

By enrolling in this course, learners gain hands-on experience in creating, managing, and optimizing search engine advertising campaigns using popular platforms such as Google Ads. They explore best practices in keyword research, ad copywriting, budget management, and performance tracking. With the growing demand for digital marketing professionals, this course provides learners with a valuable credential that can help advance their careers. By mastering the art and science of search engine advertising, learners can help businesses increase their online presence, drive qualified traffic, and boost conversionsโ€”ultimately leading to exciting opportunities in this high-growth field.

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Course Details

โ€ข Introduction to Search Engine Advertising: Understanding SEA, its benefits and how it differs from SEO.
โ€ข Keyword Research: Identifying and analyzing keywords for paid search campaigns.
โ€ข Google Ads Setup: Creating and managing a Google Ads account, campaigns, and ad groups.
โ€ข Ad Copywriting: Writing compelling ad copy that converts and aligns with keywords.
โ€ข Bid Management: Strategies for managing bids, budgets, and ad rankings.
โ€ข Conversion Tracking: Implementing and managing conversion tracking for insights and optimization.
โ€ข Landing Page Optimization: Best practices for creating landing pages that convert.
โ€ข Advanced Google Ads Features: Exploring ad extensions, remarketing, and automation.
โ€ข Analytics for SEA: Using Google Analytics to measure and optimize SEA performance.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN SEARCH ENGINE ADVERTISING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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