Certificate in Search Engine Advertising
-- viewing nowThe Certificate in Search Engine Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search marketing. This course emphasizes the importance of search engine advertising in today's digital landscape, where businesses compete for visibility and conversions.
2,502+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
โข Introduction to Search Engine Advertising: Understanding SEA, its benefits and how it differs from SEO.
โข Keyword Research: Identifying and analyzing keywords for paid search campaigns.
โข Google Ads Setup: Creating and managing a Google Ads account, campaigns, and ad groups.
โข Ad Copywriting: Writing compelling ad copy that converts and aligns with keywords.
โข Bid Management: Strategies for managing bids, budgets, and ad rankings.
โข Conversion Tracking: Implementing and managing conversion tracking for insights and optimization.
โข Landing Page Optimization: Best practices for creating landing pages that convert.
โข Advanced Google Ads Features: Exploring ad extensions, remarketing, and automation.
โข Analytics for SEA: Using Google Analytics to measure and optimize SEA performance.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate