Certificate in Search Engine Advertising

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The Certificate in Search Engine Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search marketing. This course emphasizes the importance of search engine advertising in today's digital landscape, where businesses compete for visibility and conversions.

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AboutThisCourse

By enrolling in this course, learners gain hands-on experience in creating, managing, and optimizing search engine advertising campaigns using popular platforms such as Google Ads. They explore best practices in keyword research, ad copywriting, budget management, and performance tracking. With the growing demand for digital marketing professionals, this course provides learners with a valuable credential that can help advance their careers. By mastering the art and science of search engine advertising, learners can help businesses increase their online presence, drive qualified traffic, and boost conversions—ultimately leading to exciting opportunities in this high-growth field.

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CourseDetails

• Introduction to Search Engine Advertising: Understanding SEA, its benefits and how it differs from SEO.
• Keyword Research: Identifying and analyzing keywords for paid search campaigns.
• Google Ads Setup: Creating and managing a Google Ads account, campaigns, and ad groups.
• Ad Copywriting: Writing compelling ad copy that converts and aligns with keywords.
• Bid Management: Strategies for managing bids, budgets, and ad rankings.
• Conversion Tracking: Implementing and managing conversion tracking for insights and optimization.
• Landing Page Optimization: Best practices for creating landing pages that convert.
• Advanced Google Ads Features: Exploring ad extensions, remarketing, and automation.
• Analytics for SEA: Using Google Analytics to measure and optimize SEA performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN SEARCH ENGINE ADVERTISING
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London School of International Business (LSIB)
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05 May 2025
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