Certificate in Search Engine Advertising
-- ViewingNowThe Certificate in Search Engine Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search marketing. This course emphasizes the importance of search engine advertising in today's digital landscape, where businesses compete for visibility and conversions.
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โข Introduction to Search Engine Advertising: Understanding SEA, its benefits and how it differs from SEO.
โข Keyword Research: Identifying and analyzing keywords for paid search campaigns.
โข Google Ads Setup: Creating and managing a Google Ads account, campaigns, and ad groups.
โข Ad Copywriting: Writing compelling ad copy that converts and aligns with keywords.
โข Bid Management: Strategies for managing bids, budgets, and ad rankings.
โข Conversion Tracking: Implementing and managing conversion tracking for insights and optimization.
โข Landing Page Optimization: Best practices for creating landing pages that convert.
โข Advanced Google Ads Features: Exploring ad extensions, remarketing, and automation.
โข Analytics for SEA: Using Google Analytics to measure and optimize SEA performance.
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