Global Certificate E-commerce Email Fundamentals

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The Global Certificate in E-commerce Email Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course highlights the importance of effective email marketing strategies, focusing on building and maintaining customer relationships, increasing sales, and driving business growth.

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About this course

With the ever-growing demand for digital marketing professionals, this course offers learners the opportunity to gain a competitive edge in the job market. It equips them with industry-relevant skills, including creating engaging email campaigns, segmenting audiences, optimizing subject lines, and tracking campaign performance. By mastering these fundamentals, learners can significantly enhance their career advancement opportunities in e-commerce and related fields. Join this course to unlock your potential in e-commerce email marketing and become a valuable asset in today's digital-first business landscape.

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Course Details

E-commerce Email Basics: Understanding the importance of email in e-commerce, different types of e-commerce emails, and best practices for email communication.
Email Design and Layout: Learning the principles of effective email design, including layout, color theory, typography, and mobile optimization.
Copywriting for E-commerce Emails: Understanding how to write compelling email copy that drives sales and engagement, including subject lines, calls-to-action, and tone.
Segmentation and Personalization: Learning how to segment email lists and personalize email content to increase engagement and conversions.
Email Automation: Understanding how to automate email campaigns, including welcome emails, cart abandonment emails, and post-purchase follow-ups.
Email Analytics and Metrics: Learning how to track email performance, including open rates, click-through rates, and conversion rates, and how to use that data to optimize future campaigns.
Compliance and Deliverability: Understanding the legal requirements for email marketing, including opt-in and opt-out processes, as well as best practices for ensuring email deliverability.
Email Marketing Tools and Platforms: Exploring the various email marketing tools and platforms available, and learning how to choose the right one for your e-commerce business.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE E-COMMERCE EMAIL FUNDAMENTALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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