Global Certificate E-commerce Email Fundamentals

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The Global Certificate in E-commerce Email Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course highlights the importance of effective email marketing strategies, focusing on building and maintaining customer relationships, increasing sales, and driving business growth.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course offers learners the opportunity to gain a competitive edge in the job market. It equips them with industry-relevant skills, including creating engaging email campaigns, segmenting audiences, optimizing subject lines, and tracking campaign performance. By mastering these fundamentals, learners can significantly enhance their career advancement opportunities in e-commerce and related fields. Join this course to unlock your potential in e-commerce email marketing and become a valuable asset in today's digital-first business landscape.

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CourseDetails

• E-commerce Email Basics: Understanding the importance of email in e-commerce, different types of e-commerce emails, and best practices for email communication.
• Email Design and Layout: Learning the principles of effective email design, including layout, color theory, typography, and mobile optimization.
• Copywriting for E-commerce Emails: Understanding how to write compelling email copy that drives sales and engagement, including subject lines, calls-to-action, and tone.
• Segmentation and Personalization: Learning how to segment email lists and personalize email content to increase engagement and conversions.
• Email Automation: Understanding how to automate email campaigns, including welcome emails, cart abandonment emails, and post-purchase follow-ups.
• Email Analytics and Metrics: Learning how to track email performance, including open rates, click-through rates, and conversion rates, and how to use that data to optimize future campaigns.
• Compliance and Deliverability: Understanding the legal requirements for email marketing, including opt-in and opt-out processes, as well as best practices for ensuring email deliverability.
• Email Marketing Tools and Platforms: Exploring the various email marketing tools and platforms available, and learning how to choose the right one for your e-commerce business.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE E-COMMERCE EMAIL FUNDAMENTALS
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London School of International Business (LSIB)
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05 May 2025
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