Global Certificate E-commerce Email Fundamentals
-- ViewingNowThe Global Certificate in E-commerce Email Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course highlights the importance of effective email marketing strategies, focusing on building and maintaining customer relationships, increasing sales, and driving business growth.
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GBP £ 140
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โข E-commerce Email Basics: Understanding the importance of email in e-commerce, different types of e-commerce emails, and best practices for email communication.
โข Email Design and Layout: Learning the principles of effective email design, including layout, color theory, typography, and mobile optimization.
โข Copywriting for E-commerce Emails: Understanding how to write compelling email copy that drives sales and engagement, including subject lines, calls-to-action, and tone.
โข Segmentation and Personalization: Learning how to segment email lists and personalize email content to increase engagement and conversions.
โข Email Automation: Understanding how to automate email campaigns, including welcome emails, cart abandonment emails, and post-purchase follow-ups.
โข Email Analytics and Metrics: Learning how to track email performance, including open rates, click-through rates, and conversion rates, and how to use that data to optimize future campaigns.
โข Compliance and Deliverability: Understanding the legal requirements for email marketing, including opt-in and opt-out processes, as well as best practices for ensuring email deliverability.
โข Email Marketing Tools and Platforms: Exploring the various email marketing tools and platforms available, and learning how to choose the right one for your e-commerce business.
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