Professional Certificate in Ad Buying & Media Planning

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The Professional Certificate in Ad Buying & Media Planning is a comprehensive course designed to equip learners with the essential skills required for successful media planning and ad buying careers. This program emphasizes the importance of understanding consumer behavior, market research, and media strategies to create effective advertising campaigns.

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About this course

In an era where digital advertising has become increasingly important, this course covers various aspects of online ad buying and media planning, making learners industry-ready. The curriculum includes programmatic advertising, social media advertising, search engine marketing, and data analysis, all of which are in high demand in today's competitive job market. Upon completion of this course, learners will have gained practical experience in creating and executing advertising strategies, analyzing campaign performance, and optimizing media plans for maximum ROI. By mastering these skills, learners will significantly enhance their career advancement opportunities and stand out to potential employers in the advertising industry.

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Course Details

• Understanding Ad Buying & Media Planning: An Overview
• Target Audience Research and Analysis
• Media Landscape: Traditional vs. Digital Media
• Developing Effective Media Strategies
• Ad Buying Best Practices and Processes
• Ad Formats and Placement Strategies
• Measuring Ad Performance and Campaign Evaluation
• Programmatic Ad Buying and Real-time Bidding
• Emerging Trends in Ad Buying & Media Planning

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD BUYING & MEDIA PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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