Professional Certificate in Ad Buying & Media Planning
-- ViewingNowThe Professional Certificate in Ad Buying & Media Planning is a comprehensive course designed to equip learners with the essential skills required for successful media planning and ad buying careers. This program emphasizes the importance of understanding consumer behavior, market research, and media strategies to create effective advertising campaigns.
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GBP £ 140
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โข Understanding Ad Buying & Media Planning: An Overview
โข Target Audience Research and Analysis
โข Media Landscape: Traditional vs. Digital Media
โข Developing Effective Media Strategies
โข Ad Buying Best Practices and Processes
โข Ad Formats and Placement Strategies
โข Measuring Ad Performance and Campaign Evaluation
โข Programmatic Ad Buying and Real-time Bidding
โข Emerging Trends in Ad Buying & Media Planning
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