Professional Certificate in Ad Buying & Media Planning

Name: Professional Certificate in Ad Buying & Media Planning
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The Professional Certificate in Ad Buying & Media Planning is a comprehensive course designed to equip learners with the essential skills required for successful media planning and ad buying careers. This program emphasizes the importance of understanding consumer behavior, market research, and media strategies to create effective advertising campaigns.

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AboutThisCourse

In an era where digital advertising has become increasingly important, this course covers various aspects of online ad buying and media planning, making learners industry-ready. The curriculum includes programmatic advertising, social media advertising, search engine marketing, and data analysis, all of which are in high demand in today's competitive job market. Upon completion of this course, learners will have gained practical experience in creating and executing advertising strategies, analyzing campaign performance, and optimizing media plans for maximum ROI. By mastering these skills, learners will significantly enhance their career advancement opportunities and stand out to potential employers in the advertising industry.

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CourseDetails

• Understanding Ad Buying & Media Planning: An Overview
• Target Audience Research and Analysis
• Media Landscape: Traditional vs. Digital Media
• Developing Effective Media Strategies
• Ad Buying Best Practices and Processes
• Ad Formats and Placement Strategies
• Measuring Ad Performance and Campaign Evaluation
• Programmatic Ad Buying and Real-time Bidding
• Emerging Trends in Ad Buying & Media Planning

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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CourseProvidesPractical

NotAccreditedRecognized
NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD BUYING & MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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