Global Certificate in Ad Buying: Cross-Platform Strategies

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The Global Certificate in Ad Buying: Cross-Platform Strategies is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic media landscape. This certificate course focuses on the importance of cross-platform ad buying strategies, which are critical for businesses seeking to maximize their advertising reach and impact.

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About this course

In an era where digital advertising has become increasingly complex, this course provides learners with the necessary skills to navigate the industry's complexities. Learners will gain hands-on experience with industry-leading ad buying platforms, enabling them to create, manage, and optimize cross-platform ad campaigns effectively. By earning this certification, learners will demonstrate their expertise in ad buying strategies, positioning themselves for career advancement in media buying, digital marketing, and related fields. With a strong emphasis on industry demand and practical skills, this course is an excellent opportunity for learners to enhance their professional development and stay ahead of the curve in the ever-evolving world of digital advertising.

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Course Details

Unit 1: Introduction to Ad Buying
Unit 2: Cross-Platform Advertising Strategies
Unit 3: Programmatic Ad Buying
Unit 4: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
Unit 5: Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
Unit 6: Targeting and Retargeting Techniques
Unit 7: Ad Fraud, Brand Safety, and Viewability
Unit 8: Ad Buying Metrics and Analytics
Unit 9: Case Studies: Successful Cross-Platform Ad Buying Strategies
Unit 10: Future Trends in Global Ad Buying

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN AD BUYING: CROSS-PLATFORM STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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