Global Certificate in Ad Buying: Cross-Platform Strategies
-- ViewingNowThe Global Certificate in Ad Buying: Cross-Platform Strategies is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic media landscape. This certificate course focuses on the importance of cross-platform ad buying strategies, which are critical for businesses seeking to maximize their advertising reach and impact.
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โข Unit 1: Introduction to Ad Buying
โข Unit 2: Cross-Platform Advertising Strategies
โข Unit 3: Programmatic Ad Buying
โข Unit 4: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
โข Unit 5: Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
โข Unit 6: Targeting and Retargeting Techniques
โข Unit 7: Ad Fraud, Brand Safety, and Viewability
โข Unit 8: Ad Buying Metrics and Analytics
โข Unit 9: Case Studies: Successful Cross-Platform Ad Buying Strategies
โข Unit 10: Future Trends in Global Ad Buying
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