Global Certificate in Ad Buying: Cross-Platform Strategies

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The Global Certificate in Ad Buying: Cross-Platform Strategies is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic media landscape. This certificate course focuses on the importance of cross-platform ad buying strategies, which are critical for businesses seeking to maximize their advertising reach and impact.

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AboutThisCourse

In an era where digital advertising has become increasingly complex, this course provides learners with the necessary skills to navigate the industry's complexities. Learners will gain hands-on experience with industry-leading ad buying platforms, enabling them to create, manage, and optimize cross-platform ad campaigns effectively. By earning this certification, learners will demonstrate their expertise in ad buying strategies, positioning themselves for career advancement in media buying, digital marketing, and related fields. With a strong emphasis on industry demand and practical skills, this course is an excellent opportunity for learners to enhance their professional development and stay ahead of the curve in the ever-evolving world of digital advertising.

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CourseDetails

• Unit 1: Introduction to Ad Buying
• Unit 2: Cross-Platform Advertising Strategies
• Unit 3: Programmatic Ad Buying
• Unit 4: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Unit 5: Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
• Unit 6: Targeting and Retargeting Techniques
• Unit 7: Ad Fraud, Brand Safety, and Viewability
• Unit 8: Ad Buying Metrics and Analytics
• Unit 9: Case Studies: Successful Cross-Platform Ad Buying Strategies
• Unit 10: Future Trends in Global Ad Buying

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN AD BUYING: CROSS-PLATFORM STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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