Executive Development Programme in Twitter for Thought Leadership
-- viewing nowThe Executive Development Programme in Twitter for Thought Leadership is a certificate course designed to empower professionals in establishing themselves as thought leaders on Twitter. With the increasing importance of social media in business and personal branding, this programme meets the industry demand for experts who can effectively communicate, engage, and influence through Twitter.
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Course Details
• Twitter Profile Optimization: Setting up and optimizing a professional Twitter profile for thought leadership, including profile picture, cover photo, bio, and header design.
• Tweeting Best Practices: Crafting engaging and effective tweets, including optimal length, hashtag usage, and incorporating multimedia.
• Twitter Lists and Search: Using Twitter lists to organize and engage with key audiences, and utilizing Twitter's search functionality to find relevant conversations and topics.
• Twitter Analytics: Interpreting Twitter analytics data to measure engagement, reach, and impact of thought leadership efforts.
• Twitter Chats and Events: Participating and leading Twitter chats and events as a thought leader.
• Twitter Third-Party Tools: Incorporating third-party tools and platforms to enhance and streamline Twitter engagement, such as Hootsuite and TweetDeck.
• Twitter Content Strategy: Developing a strategic approach to Twitter content for thought leadership, including planning, execution, and evaluation.
• Twitter Crisis Management: Preparing and responding to potential PR crises on Twitter, including monitoring and addressing negative comments and feedback.
• Twitter Advertising: Utilizing Twitter's advertising options to amplify thought leadership efforts and reach new audiences.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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