Executive Development Programme in Twitter for Thought Leadership
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⢠Twitter Profile Optimization: Setting up and optimizing a professional Twitter profile for thought leadership, including profile picture, cover photo, bio, and header design.
⢠Tweeting Best Practices: Crafting engaging and effective tweets, including optimal length, hashtag usage, and incorporating multimedia.
⢠Twitter Lists and Search: Using Twitter lists to organize and engage with key audiences, and utilizing Twitter's search functionality to find relevant conversations and topics.
⢠Twitter Analytics: Interpreting Twitter analytics data to measure engagement, reach, and impact of thought leadership efforts.
⢠Twitter Chats and Events: Participating and leading Twitter chats and events as a thought leader.
⢠Twitter Third-Party Tools: Incorporating third-party tools and platforms to enhance and streamline Twitter engagement, such as Hootsuite and TweetDeck.
⢠Twitter Content Strategy: Developing a strategic approach to Twitter content for thought leadership, including planning, execution, and evaluation.
⢠Twitter Crisis Management: Preparing and responding to potential PR crises on Twitter, including monitoring and addressing negative comments and feedback.
⢠Twitter Advertising: Utilizing Twitter's advertising options to amplify thought leadership efforts and reach new audiences.
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