Masterclass Certificate in Facebook Analytics & Insights

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The Masterclass Certificate in Facebook Analytics & Insights is a comprehensive course designed to help learners unlock the full potential of Facebook as a marketing platform. This course highlights the importance of data-driven decision making and provides in-depth knowledge on how to interpret Facebook analytics to optimize marketing strategies.

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About this course

With the ever-growing demand for digital marketing skills, this course is essential for anyone looking to advance their career in this field. Learners will gain hands-on experience in using Facebook Insights, the powerful tool that provides valuable data on audience behavior and engagement. They will also learn how to create and interpret custom reports, track campaign performance, and use these insights to make informed decisions. By the end of this course, learners will be equipped with the essential skills needed to drive success in Facebook marketing and advance their career in digital marketing.

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Course Details

Facebook Analytics Basics: Introduction to Facebook Analytics, understanding data collection, and key metrics
Setting Up Facebook Analytics: Creating a Facebook Analytics account, event setup, and pixel installation
Facebook Page Insights: Overview of Facebook Page Insights, key metrics, and analyzing post performance
Facebook Audience Insights: Understanding audience demographics, interests, and behavior
Facebook Ads Manager: Navigating Ads Manager, creating and managing ad campaigns, and analyzing ad performance
Facebook Custom Audiences & Lookalike Audiences: Creating and managing custom audiences, and building lookalike audiences
Facebook Attribution Modeling: Overview of attribution modeling, understanding Facebook's attribution window, and multi-touch attribution
Facebook Conversion Tracking: Setting up conversion tracking, understanding conversion events, and analyzing conversion data
Facebook Analytics Dashboards & Reports: Creating custom dashboards, scheduling reports, and understanding data visualization
Advanced Facebook Analytics Techniques: Utilizing advanced features such as funnels, cohorts, and segmentation.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN FACEBOOK ANALYTICS & INSIGHTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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