Masterclass Certificate in Facebook Analytics & Insights
-- ViewingNowThe Masterclass Certificate in Facebook Analytics & Insights is a comprehensive course designed to help learners unlock the full potential of Facebook as a marketing platform. This course highlights the importance of data-driven decision making and provides in-depth knowledge on how to interpret Facebook analytics to optimize marketing strategies.
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โข Facebook Analytics Basics: Introduction to Facebook Analytics, understanding data collection, and key metrics
โข Setting Up Facebook Analytics: Creating a Facebook Analytics account, event setup, and pixel installation
โข Facebook Page Insights: Overview of Facebook Page Insights, key metrics, and analyzing post performance
โข Facebook Audience Insights: Understanding audience demographics, interests, and behavior
โข Facebook Ads Manager: Navigating Ads Manager, creating and managing ad campaigns, and analyzing ad performance
โข Facebook Custom Audiences & Lookalike Audiences: Creating and managing custom audiences, and building lookalike audiences
โข Facebook Attribution Modeling: Overview of attribution modeling, understanding Facebook's attribution window, and multi-touch attribution
โข Facebook Conversion Tracking: Setting up conversion tracking, understanding conversion events, and analyzing conversion data
โข Facebook Analytics Dashboards & Reports: Creating custom dashboards, scheduling reports, and understanding data visualization
โข Advanced Facebook Analytics Techniques: Utilizing advanced features such as funnels, cohorts, and segmentation.
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