Masterclass Certificate in Facebook Analytics & Insights

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The Masterclass Certificate in Facebook Analytics & Insights is a comprehensive course designed to help learners unlock the full potential of Facebook as a marketing platform. This course highlights the importance of data-driven decision making and provides in-depth knowledge on how to interpret Facebook analytics to optimize marketing strategies.

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AboutThisCourse

With the ever-growing demand for digital marketing skills, this course is essential for anyone looking to advance their career in this field. Learners will gain hands-on experience in using Facebook Insights, the powerful tool that provides valuable data on audience behavior and engagement. They will also learn how to create and interpret custom reports, track campaign performance, and use these insights to make informed decisions. By the end of this course, learners will be equipped with the essential skills needed to drive success in Facebook marketing and advance their career in digital marketing.

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CourseDetails

• Facebook Analytics Basics: Introduction to Facebook Analytics, understanding data collection, and key metrics
• Setting Up Facebook Analytics: Creating a Facebook Analytics account, event setup, and pixel installation
• Facebook Page Insights: Overview of Facebook Page Insights, key metrics, and analyzing post performance
• Facebook Audience Insights: Understanding audience demographics, interests, and behavior
• Facebook Ads Manager: Navigating Ads Manager, creating and managing ad campaigns, and analyzing ad performance
• Facebook Custom Audiences & Lookalike Audiences: Creating and managing custom audiences, and building lookalike audiences
• Facebook Attribution Modeling: Overview of attribution modeling, understanding Facebook's attribution window, and multi-touch attribution
• Facebook Conversion Tracking: Setting up conversion tracking, understanding conversion events, and analyzing conversion data
• Facebook Analytics Dashboards & Reports: Creating custom dashboards, scheduling reports, and understanding data visualization
• Advanced Facebook Analytics Techniques: Utilizing advanced features such as funnels, cohorts, and segmentation.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN FACEBOOK ANALYTICS & INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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