Certificate in PPC Fundamentals for Auto Dealers
-- viewing nowThe Certificate in PPC Fundamentals for Auto Dealers is a comprehensive course designed to provide automotive professionals with the essential skills needed to excel in pay-per-click (PPC) advertising. In today's digital age, PPC has become a critical component of any successful marketing strategy, with <a href="https://www.
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Course Details
• PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including concepts such as cost-per-click (CPC), quality score, and ad rank. • Keyword Research: Identifying relevant keywords for auto dealers, including make, model, and location-based keywords. • Creating Effective Ad Copy: Writing compelling ad copy that includes a clear call-to-action and is optimized for ad extensions. • Landing Page Optimization: Ensuring landing pages are optimized for conversions, with a focus on relevance, user experience, and mobile optimization. • Account Structure: Setting up an effective account structure, including the creation of campaigns and ad groups, to maximize performance. • Bid Management: Managing bids at the keyword level to maximize ROI and stay within budget. • Competitor Analysis: Understanding the competitive landscape, including analyzing competitors' ad copy and landing pages to inform strategy. • Tracking and Reporting: Setting up and analyzing conversion tracking, and creating reports to measure performance and optimize campaigns. • Advanced PPC Strategies: Exploring advanced topics such as audience targeting, remarketing, and automation to further optimize campaigns.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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