Certificate in PPC Fundamentals for Auto Dealers

Name: Certificate in PPC Fundamentals for Auto Dealers
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The Certificate in PPC Fundamentals for Auto Dealers is a comprehensive course designed to provide automotive professionals with the essential skills needed to excel in pay-per-click (PPC) advertising. In today's digital age, PPC has become a critical component of any successful marketing strategy, with <a href="https://www.

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AboutThisCourse

statista.com/statistics/1191368/online-advertising-spending-united-states/">$151 billion spent on digital ads in the US alone in 2021. This course focuses on the unique needs of auto dealers, teaching learners how to create and manage effective PPC campaigns that drive traffic, generate leads, and increase sales. By the end of the course, learners will have a deep understanding of PPC best practices, keyword research, ad copywriting, and analytics. They will also be able to utilize various PPC platforms, such as Google Ads and Microsoft Advertising, to maximize ROI. Equipping learners with these essential skills not only enhances their current job performance but also opens up new career advancement opportunities. From digital marketing specialists to marketing managers, PPC expertise is highly sought after and valued in the automotive industry.

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• PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including concepts such as cost-per-click (CPC), quality score, and ad rank. • Keyword Research: Identifying relevant keywords for auto dealers, including make, model, and location-based keywords. • Creating Effective Ad Copy: Writing compelling ad copy that includes a clear call-to-action and is optimized for ad extensions. • Landing Page Optimization: Ensuring landing pages are optimized for conversions, with a focus on relevance, user experience, and mobile optimization. • Account Structure: Setting up an effective account structure, including the creation of campaigns and ad groups, to maximize performance. • Bid Management: Managing bids at the keyword level to maximize ROI and stay within budget. • Competitor Analysis: Understanding the competitive landscape, including analyzing competitors' ad copy and landing pages to inform strategy. • Tracking and Reporting: Setting up and analyzing conversion tracking, and creating reports to measure performance and optimize campaigns. • Advanced PPC Strategies: Exploring advanced topics such as audience targeting, remarketing, and automation to further optimize campaigns.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN PPC FUNDAMENTALS FOR AUTO DEALERS

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London School of International Business (LSIB)

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05 May 2025

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