Certificate in PPC Fundamentals for Auto Dealers
-- ViewingNowThe Certificate in PPC Fundamentals for Auto Dealers is a comprehensive course designed to provide automotive professionals with the essential skills needed to excel in pay-per-click (PPC) advertising. In today's digital age, PPC has become a critical component of any successful marketing strategy, with <a href="https://www.
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⢠PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including concepts such as cost-per-click (CPC), quality score, and ad rank. ⢠Keyword Research: Identifying relevant keywords for auto dealers, including make, model, and location-based keywords. ⢠Creating Effective Ad Copy: Writing compelling ad copy that includes a clear call-to-action and is optimized for ad extensions. ⢠Landing Page Optimization: Ensuring landing pages are optimized for conversions, with a focus on relevance, user experience, and mobile optimization. ⢠Account Structure: Setting up an effective account structure, including the creation of campaigns and ad groups, to maximize performance. ⢠Bid Management: Managing bids at the keyword level to maximize ROI and stay within budget. ⢠Competitor Analysis: Understanding the competitive landscape, including analyzing competitors' ad copy and landing pages to inform strategy. ⢠Tracking and Reporting: Setting up and analyzing conversion tracking, and creating reports to measure performance and optimize campaigns. ⢠Advanced PPC Strategies: Exploring advanced topics such as audience targeting, remarketing, and automation to further optimize campaigns.
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