Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing
-- viewing nowThe Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certification focuses on LinkedIn, the premier platform for B2B marketing, making it highly relevant in today's industry.
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Course Details
• Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages in targeted brand marketing.
• Unit 2: Setting Up LinkedIn Ads Account: Best practices for creating and structuring a LinkedIn Ads account.
• Unit 3: Understanding LinkedIn Audience Targeting: Demographics, company characteristics, skills, and interests.
• Unit 4: Creating Effective LinkedIn Sponsored Content: Copywriting, visuals, and call-to-action strategies.
• Unit 5: Text Ads & Sponsored InMail: Best practices for creating and optimizing Text Ads and Sponsored InMail campaigns.
• Unit 6: LinkedIn Lead Gen Forms: Setting up, optimizing and measuring lead generation forms.
• Unit 7: LinkedIn Account-Based Marketing (ABM): Identifying target accounts, creating custom audiences and personalizing campaigns.
• Unit 8: Measuring LinkedIn Ads Performance: Utilizing LinkedIn Campaign Manager, Google Analytics, and other tracking tools.
• Unit 9: A/B Testing & Optimization Techniques: Strategies for testing ad variations and improving campaign performance.
• Unit 10: LinkedIn Ads Budgeting & Bid Strategies: Understanding different bidding options, budgeting best practices, and maximizing ROI.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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