Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing
-- ViewingNowThe Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certification focuses on LinkedIn, the premier platform for B2B marketing, making it highly relevant in today's industry.
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โข Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages in targeted brand marketing.
โข Unit 2: Setting Up LinkedIn Ads Account: Best practices for creating and structuring a LinkedIn Ads account.
โข Unit 3: Understanding LinkedIn Audience Targeting: Demographics, company characteristics, skills, and interests.
โข Unit 4: Creating Effective LinkedIn Sponsored Content: Copywriting, visuals, and call-to-action strategies.
โข Unit 5: Text Ads & Sponsored InMail: Best practices for creating and optimizing Text Ads and Sponsored InMail campaigns.
โข Unit 6: LinkedIn Lead Gen Forms: Setting up, optimizing and measuring lead generation forms.
โข Unit 7: LinkedIn Account-Based Marketing (ABM): Identifying target accounts, creating custom audiences and personalizing campaigns.
โข Unit 8: Measuring LinkedIn Ads Performance: Utilizing LinkedIn Campaign Manager, Google Analytics, and other tracking tools.
โข Unit 9: A/B Testing & Optimization Techniques: Strategies for testing ad variations and improving campaign performance.
โข Unit 10: LinkedIn Ads Budgeting & Bid Strategies: Understanding different bidding options, budgeting best practices, and maximizing ROI.
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