Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing

Name: Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing
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The Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certification focuses on LinkedIn, the premier platform for B2B marketing, making it highly relevant in today's industry.

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AboutThisCourse

By enrolling in this course, learners gain hands-on experience in creating and managing effective LinkedIn ad campaigns, from identifying target audiences to analyzing campaign performance. The course emphasizes targeted brand marketing, ensuring that learners can create compelling ads that resonate with their audience. In an era where digital marketing skills are in high demand, this certificate course is an excellent way to enhance one's professional profile. By earning this certification, learners demonstrate their expertise in LinkedIn ads, setting them apart from their peers and increasing their career advancement opportunities.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages in targeted brand marketing.
• Unit 2: Setting Up LinkedIn Ads Account: Best practices for creating and structuring a LinkedIn Ads account.
• Unit 3: Understanding LinkedIn Audience Targeting: Demographics, company characteristics, skills, and interests.
• Unit 4: Creating Effective LinkedIn Sponsored Content: Copywriting, visuals, and call-to-action strategies.
• Unit 5: Text Ads & Sponsored InMail: Best practices for creating and optimizing Text Ads and Sponsored InMail campaigns.
• Unit 6: LinkedIn Lead Gen Forms: Setting up, optimizing and measuring lead generation forms.
• Unit 7: LinkedIn Account-Based Marketing (ABM): Identifying target accounts, creating custom audiences and personalizing campaigns.
• Unit 8: Measuring LinkedIn Ads Performance: Utilizing LinkedIn Campaign Manager, Google Analytics, and other tracking tools.
• Unit 9: A/B Testing & Optimization Techniques: Strategies for testing ad variations and improving campaign performance.
• Unit 10: LinkedIn Ads Budgeting & Bid Strategies: Understanding different bidding options, budgeting best practices, and maximizing ROI.

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This section features a 3D Pie chart showcasing the UK job market trends for various roles related to the Advanced Certificate in LinkedIn Ads: Targeted Brand Marketing. The data highlights the percentage of job opportunities for LinkedIn Ads Specialist, Digital Marketing Manager, PPC Specialist, Social Media Manager, and Content Marketing Specialist roles, providing insights into the industry-relevant positions and their demand. The transparent background and black text ensure a clean and engaging visualization that adapts to all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN LINKEDIN ADS: TARGETED BRAND MARKETING

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London School of International Business (LSIB)

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05 May 2025

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