Global Certificate in AdTech & Marketing Strategy
-- viendo ahoraThe Global Certificate in AdTech & Marketing Strategy is a comprehensive course that equips learners with essential skills for career advancement in today's fast-paced digital marketing industry. This course emphasizes the importance of AdTech in developing and implementing effective marketing strategies, emphasizing the use of data-driven approaches to reach and engage audiences.
3.879+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
• AdTech Fundamentals: Understanding AdTech, its significance, and core components such as DSP, SSP, DMP, and Ad Exchanges.
• Data-Driven Marketing: Leveraging data for audience segmentation, targeting, and personalization in marketing campaigns.
• Programmatic Advertising: The ins and outs of programmatic advertising, real-time bidding (RTB), and automation in digital advertising.
• Cross-Channel Marketing: Strategies for integrating marketing efforts across multiple platforms and devices.
• Attribution Modeling: Methods for evaluating marketing performance and allocating credit to touchpoints in the customer journey.
• Marketing Analytics: Analyzing and interpreting marketing data to optimize campaigns and measure success.
• Digital Advertising Formats: Exploring various ad formats, including display, video, native, and social media ads.
• Ad Fraud & Brand Safety: Recognizing and addressing ad fraud, viewability, and brand safety concerns in AdTech.
• Privacy & Compliance: Understanding data privacy regulations, consumer consent, and maintaining compliance in AdTech.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
