Global Certificate in AdTech & Marketing Strategy
-- ViewingNowThe Global Certificate in AdTech & Marketing Strategy is a comprehensive course that equips learners with essential skills for career advancement in today's fast-paced digital marketing industry. This course emphasizes the importance of AdTech in developing and implementing effective marketing strategies, emphasizing the use of data-driven approaches to reach and engage audiences.
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โข AdTech Fundamentals: Understanding AdTech, its significance, and core components such as DSP, SSP, DMP, and Ad Exchanges.
โข Data-Driven Marketing: Leveraging data for audience segmentation, targeting, and personalization in marketing campaigns.
โข Programmatic Advertising: The ins and outs of programmatic advertising, real-time bidding (RTB), and automation in digital advertising.
โข Cross-Channel Marketing: Strategies for integrating marketing efforts across multiple platforms and devices.
โข Attribution Modeling: Methods for evaluating marketing performance and allocating credit to touchpoints in the customer journey.
โข Marketing Analytics: Analyzing and interpreting marketing data to optimize campaigns and measure success.
โข Digital Advertising Formats: Exploring various ad formats, including display, video, native, and social media ads.
โข Ad Fraud & Brand Safety: Recognizing and addressing ad fraud, viewability, and brand safety concerns in AdTech.
โข Privacy & Compliance: Understanding data privacy regulations, consumer consent, and maintaining compliance in AdTech.
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