Global Certificate in AdTech & Marketing Strategy

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The Global Certificate in AdTech & Marketing Strategy is a comprehensive course that equips learners with essential skills for career advancement in today's fast-paced digital marketing industry. This course emphasizes the importance of AdTech in developing and implementing effective marketing strategies, emphasizing the use of data-driven approaches to reach and engage audiences.

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AboutThisCourse

As businesses continue to prioritize digital channels to connect with customers, the demand for professionals with a deep understanding of AdTech and marketing strategy has never been higher. This course provides learners with a solid foundation in AdTech tools and platforms, including programmatic advertising, marketing analytics, and attribution modeling. By completing this course, learners will be able to demonstrate their expertise in AdTech and marketing strategy, positioning themselves for career advancement and increased earning potential. With a focus on real-world application, this course provides learners with the skills and knowledge they need to make an immediate impact in their current or future roles.

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CourseDetails

• AdTech Fundamentals: Understanding AdTech, its significance, and core components such as DSP, SSP, DMP, and Ad Exchanges.
• Data-Driven Marketing: Leveraging data for audience segmentation, targeting, and personalization in marketing campaigns.
• Programmatic Advertising: The ins and outs of programmatic advertising, real-time bidding (RTB), and automation in digital advertising.
• Cross-Channel Marketing: Strategies for integrating marketing efforts across multiple platforms and devices.
• Attribution Modeling: Methods for evaluating marketing performance and allocating credit to touchpoints in the customer journey.
• Marketing Analytics: Analyzing and interpreting marketing data to optimize campaigns and measure success.
• Digital Advertising Formats: Exploring various ad formats, including display, video, native, and social media ads.
• Ad Fraud & Brand Safety: Recognizing and addressing ad fraud, viewability, and brand safety concerns in AdTech.
• Privacy & Compliance: Understanding data privacy regulations, consumer consent, and maintaining compliance in AdTech.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN ADTECH & MARKETING STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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