Advanced Certificate in Ad Sales: Smarter Outcomes
-- viendo ahoraThe Advanced Certificate in Ad Sales: Smarter Outcomes course is a comprehensive program designed to enhance your skills in ad sales and help you advance your career. This course is essential in today's fast-paced and ever-evolving media industry, where understanding the latest ad sales strategies and techniques is crucial to success.
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Detalles del Curso
• Advanced Ad Formats:
Exploring innovative ad formats such as native ads, video ads, and interactive ads to maximize campaign performance.
• Audience Targeting Strategies:
Leveraging data-driven targeting tactics to reach the right audience, including contextual, behavioral, and demographic targeting.
• Ad Operations & Campaign Management:
Optimizing ad operations workflows and managing ad campaigns for successful outcomes, including ad trafficking, pacing, and performance analysis.
• Programmatic Advertising:
Utilizing programmatic platforms for automated ad buying and selling, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed.
• Attribution Modeling:
Understanding and implementing attribution models to accurately measure the impact of ad campaigns, including single-touch, multi-touch, and algorithmic models.
• Mobile Advertising:
Optimizing ad campaigns for mobile devices, including mobile web, in-app, and cross-device targeting.
• Ad Fraud Prevention:
Identifying and preventing ad fraud, including invalid traffic, bots, and brand safety issues.
• Data Visualization & Reporting:
Creating visually appealing and informative reports, leveraging data visualization tools to communicate campaign performance to stakeholders.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
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