Advanced Certificate in Ad Sales: Smarter Outcomes
-- ViewingNowThe Advanced Certificate in Ad Sales: Smarter Outcomes course is a comprehensive program designed to enhance your skills in ad sales and help you advance your career. This course is essential in today's fast-paced and ever-evolving media industry, where understanding the latest ad sales strategies and techniques is crucial to success.
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⢠Advanced Ad Formats:
Exploring innovative ad formats such as native ads, video ads, and interactive ads to maximize campaign performance.
⢠Audience Targeting Strategies:
Leveraging data-driven targeting tactics to reach the right audience, including contextual, behavioral, and demographic targeting.
⢠Ad Operations & Campaign Management:
Optimizing ad operations workflows and managing ad campaigns for successful outcomes, including ad trafficking, pacing, and performance analysis.
⢠Programmatic Advertising:
Utilizing programmatic platforms for automated ad buying and selling, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed.
⢠Attribution Modeling:
Understanding and implementing attribution models to accurately measure the impact of ad campaigns, including single-touch, multi-touch, and algorithmic models.
⢠Mobile Advertising:
Optimizing ad campaigns for mobile devices, including mobile web, in-app, and cross-device targeting.
⢠Ad Fraud Prevention:
Identifying and preventing ad fraud, including invalid traffic, bots, and brand safety issues.
⢠Data Visualization & Reporting:
Creating visually appealing and informative reports, leveraging data visualization tools to communicate campaign performance to stakeholders.
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