Advanced Certificate in Ad Sales: Smarter Outcomes

Name: Advanced Certificate in Ad Sales: Smarter Outcomes
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The Advanced Certificate in Ad Sales: Smarter Outcomes course is a comprehensive program designed to enhance your skills in ad sales and help you advance your career. This course is essential in today's fast-paced and ever-evolving media industry, where understanding the latest ad sales strategies and techniques is crucial to success.

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AboutThisCourse

Throughout this course, you will learn how to leverage data-driven insights to optimize ad sales, build effective sales plans, and negotiate and close deals more efficiently. These skills are in high demand in the industry and are essential for anyone looking to advance to a leadership role in ad sales. By the end of this course, you will have gained the skills and knowledge needed to drive smarter outcomes in ad sales and take your career to the next level. With a focus on practical applications and real-world examples, this course is the perfect way to stay ahead of the curve and stay competitive in the media industry.

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CourseDetails

• Advanced Ad Formats:
Exploring innovative ad formats such as native ads, video ads, and interactive ads to maximize campaign performance.
• Audience Targeting Strategies:
Leveraging data-driven targeting tactics to reach the right audience, including contextual, behavioral, and demographic targeting.
• Ad Operations & Campaign Management:
Optimizing ad operations workflows and managing ad campaigns for successful outcomes, including ad trafficking, pacing, and performance analysis.
• Programmatic Advertising:
Utilizing programmatic platforms for automated ad buying and selling, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed.
• Attribution Modeling:
Understanding and implementing attribution models to accurately measure the impact of ad campaigns, including single-touch, multi-touch, and algorithmic models.
• Mobile Advertising:
Optimizing ad campaigns for mobile devices, including mobile web, in-app, and cross-device targeting.
• Ad Fraud Prevention:
Identifying and preventing ad fraud, including invalid traffic, bots, and brand safety issues.
• Data Visualization & Reporting:
Creating visually appealing and informative reports, leveraging data visualization tools to communicate campaign performance to stakeholders.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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ADVANCED CERTIFICATE IN AD SALES: SMARTER OUTCOMES

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London School of International Business (LSIB)

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05 May 2025

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