Global Certificate in Accessible Marketing for Technology Companies
-- viendo ahoraThe Global Certificate in Accessible Marketing for Technology Companies is a vital course designed to meet the growing industry demand for accessibility and inclusivity. This certificate course emphasizes the importance of making technology products and services accessible to people with disabilities, a crucial aspect often overlooked in marketing strategies.
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Detalles del Curso
• Introduction to Accessible Marketing: Understanding the importance of accessibility, the benefits of inclusive design, and the impact of inaccessible marketing on people with disabilities.
• Digital Accessibility Guidelines: Overview of Web Content Accessibility Guidelines (WCAG) and how to apply them in marketing materials.
• Accessible Design Principles: Best practices for creating visually appealing and accessible marketing content, including color contrast, typography, and image alt text.
• Accessible Video and Audio Content: Guidelines for creating and sharing accessible video and audio content, including captions, transcripts, and audio descriptions.
• Social Media Accessibility: Tips for making social media posts and profiles accessible, including alt text for images, proper hashtag usage, and descriptive link text.
• Accessible Email Marketing: Strategies for creating and sending accessible email campaigns, including plain text alternatives, descriptive subject lines, and proper formatting.
• Accessible Events and Webinars: Best practices for hosting accessible virtual and in-person events, including live captioning, sign language interpreters, and accessible registration forms.
• Accessibility Testing and Compliance: Techniques for testing marketing materials for accessibility, ensuring compliance with legal requirements, and maintaining ongoing accessibility efforts.
• Accessible Content Management Systems: Overview of accessible content management systems and how to choose and implement them for marketing purposes.
• Creating an Accessible Marketing Strategy: Developing a comprehensive, accessible marketing strategy that considers the needs of all users, including people with disabilities.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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