Global Certificate in Accessible Marketing for Technology Companies

Name: Global Certificate in Accessible Marketing for Technology Companies
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The Global Certificate in Accessible Marketing for Technology Companies is a vital course designed to meet the growing industry demand for accessibility and inclusivity. This certificate course emphasizes the importance of making technology products and services accessible to people with disabilities, a crucial aspect often overlooked in marketing strategies.

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AboutThisCourse

By enrolling in this course, learners will develop a comprehensive understanding of accessible marketing principles, gain practical skills in implementing accessibility features in technology products, and learn to create inclusive marketing campaigns. These skills are essential for career advancement in today's technology industry, where diversity, equity, and inclusion are top priorities. Upon completion, learners will be equipped with the knowledge and expertise to create accessible marketing strategies that cater to a diverse user base, thereby driving business growth and social impact. This certificate course is an excellent opportunity for marketers, product managers, and UX designers to stay ahead of the curve and make a meaningful contribution to the technology industry.

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CourseDetails

• Introduction to Accessible Marketing: Understanding the importance of accessibility, the benefits of inclusive design, and the impact of inaccessible marketing on people with disabilities.
• Digital Accessibility Guidelines: Overview of Web Content Accessibility Guidelines (WCAG) and how to apply them in marketing materials.
• Accessible Design Principles: Best practices for creating visually appealing and accessible marketing content, including color contrast, typography, and image alt text.
• Accessible Video and Audio Content: Guidelines for creating and sharing accessible video and audio content, including captions, transcripts, and audio descriptions.
• Social Media Accessibility: Tips for making social media posts and profiles accessible, including alt text for images, proper hashtag usage, and descriptive link text.
• Accessible Email Marketing: Strategies for creating and sending accessible email campaigns, including plain text alternatives, descriptive subject lines, and proper formatting.
• Accessible Events and Webinars: Best practices for hosting accessible virtual and in-person events, including live captioning, sign language interpreters, and accessible registration forms.
• Accessibility Testing and Compliance: Techniques for testing marketing materials for accessibility, ensuring compliance with legal requirements, and maintaining ongoing accessibility efforts.
• Accessible Content Management Systems: Overview of accessible content management systems and how to choose and implement them for marketing purposes.
• Creating an Accessible Marketing Strategy: Developing a comprehensive, accessible marketing strategy that considers the needs of all users, including people with disabilities.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ACCESSIBLE MARKETING FOR TECHNOLOGY COMPANIES

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London School of International Business (LSIB)

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05 May 2025

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