Global Certificate in Accessible Marketing for Technology Companies
-- ViewingNowThe Global Certificate in Accessible Marketing for Technology Companies is a vital course designed to meet the growing industry demand for accessibility and inclusivity. This certificate course emphasizes the importance of making technology products and services accessible to people with disabilities, a crucial aspect often overlooked in marketing strategies.
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⢠Introduction to Accessible Marketing: Understanding the importance of accessibility, the benefits of inclusive design, and the impact of inaccessible marketing on people with disabilities.
⢠Digital Accessibility Guidelines: Overview of Web Content Accessibility Guidelines (WCAG) and how to apply them in marketing materials.
⢠Accessible Design Principles: Best practices for creating visually appealing and accessible marketing content, including color contrast, typography, and image alt text.
⢠Accessible Video and Audio Content: Guidelines for creating and sharing accessible video and audio content, including captions, transcripts, and audio descriptions.
⢠Social Media Accessibility: Tips for making social media posts and profiles accessible, including alt text for images, proper hashtag usage, and descriptive link text.
⢠Accessible Email Marketing: Strategies for creating and sending accessible email campaigns, including plain text alternatives, descriptive subject lines, and proper formatting.
⢠Accessible Events and Webinars: Best practices for hosting accessible virtual and in-person events, including live captioning, sign language interpreters, and accessible registration forms.
⢠Accessibility Testing and Compliance: Techniques for testing marketing materials for accessibility, ensuring compliance with legal requirements, and maintaining ongoing accessibility efforts.
⢠Accessible Content Management Systems: Overview of accessible content management systems and how to choose and implement them for marketing purposes.
⢠Creating an Accessible Marketing Strategy: Developing a comprehensive, accessible marketing strategy that considers the needs of all users, including people with disabilities.
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