Certificate in AdTech for Business
-- viendo ahoraThe Certificate in AdTech for Business is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic AdTech industry. This course is of paramount importance as AdTech continues to play a pivotal role in the growth and success of modern businesses.
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Detalles del Curso
• AdTech Fundamentals: Understanding the basics of AdTech, including programmatic advertising, real-time bidding, and ad exchanges.
• Data and Audience Targeting: Learning how to use data for audience targeting, data management platforms (DMPs), and audience segmentation.
• Ad Operations: Exploring ad operations, ad trafficking, and ad tagging, as well as ad server management and reporting.
• Digital Advertising Formats: Examining various digital advertising formats, such as display, video, native, and mobile ads.
• AdTech Tools and Platforms: Getting familiar with popular AdTech tools and platforms, including DSPs, SSPs, and DMPs.
• Programmatic Advertising: Delving into programmatic advertising, including private marketplaces, automated guaranteed, and real-time bidding.
• Ad Fraud and Viewability: Understanding ad fraud, viewability, and brand safety, and how to mitigate risks.
• Cross-Channel Attribution: Learning about cross-channel attribution, multi-touch attribution, and marketing mix modeling.
• Privacy and Compliance: Exploring privacy regulations, data protection, and compliance in AdTech.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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