Certificate in AdTech for Business

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The Certificate in AdTech for Business is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic AdTech industry. This course is of paramount importance as AdTech continues to play a pivotal role in the growth and success of modern businesses.

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AboutThisCourse

It equips learners with a deep understanding of AdTech principles, enabling them to make informed decisions about advertising strategies and technologies. With the increasing demand for AdTech professionals, this course provides learners with a unique opportunity to advance their careers. By gaining hands-on experience with AdTech tools and platforms, learners will be able to demonstrate their expertise to potential employers, setting them apart in a competitive job market. In summary, the Certificate in AdTech for Business course is an essential stepping stone for anyone looking to build a successful career in the AdTech industry, offering a comprehensive curriculum designed to equip learners with the skills and knowledge needed to excel in this fast-paced and exciting field.

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CourseDetails

โ€ข AdTech Fundamentals: Understanding the basics of AdTech, including programmatic advertising, real-time bidding, and ad exchanges.
โ€ข Data and Audience Targeting: Learning how to use data for audience targeting, data management platforms (DMPs), and audience segmentation.
โ€ข Ad Operations: Exploring ad operations, ad trafficking, and ad tagging, as well as ad server management and reporting.
โ€ข Digital Advertising Formats: Examining various digital advertising formats, such as display, video, native, and mobile ads.
โ€ข AdTech Tools and Platforms: Getting familiar with popular AdTech tools and platforms, including DSPs, SSPs, and DMPs.
โ€ข Programmatic Advertising: Delving into programmatic advertising, including private marketplaces, automated guaranteed, and real-time bidding.
โ€ข Ad Fraud and Viewability: Understanding ad fraud, viewability, and brand safety, and how to mitigate risks.
โ€ข Cross-Channel Attribution: Learning about cross-channel attribution, multi-touch attribution, and marketing mix modeling.
โ€ข Privacy and Compliance: Exploring privacy regulations, data protection, and compliance in AdTech.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN ADTECH FOR BUSINESS
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London School of International Business (LSIB)
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05 May 2025
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