Certificate in AdTech for Business
-- ViewingNowThe Certificate in AdTech for Business is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic AdTech industry. This course is of paramount importance as AdTech continues to play a pivotal role in the growth and success of modern businesses.
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โข AdTech Fundamentals: Understanding the basics of AdTech, including programmatic advertising, real-time bidding, and ad exchanges.
โข Data and Audience Targeting: Learning how to use data for audience targeting, data management platforms (DMPs), and audience segmentation.
โข Ad Operations: Exploring ad operations, ad trafficking, and ad tagging, as well as ad server management and reporting.
โข Digital Advertising Formats: Examining various digital advertising formats, such as display, video, native, and mobile ads.
โข AdTech Tools and Platforms: Getting familiar with popular AdTech tools and platforms, including DSPs, SSPs, and DMPs.
โข Programmatic Advertising: Delving into programmatic advertising, including private marketplaces, automated guaranteed, and real-time bidding.
โข Ad Fraud and Viewability: Understanding ad fraud, viewability, and brand safety, and how to mitigate risks.
โข Cross-Channel Attribution: Learning about cross-channel attribution, multi-touch attribution, and marketing mix modeling.
โข Privacy and Compliance: Exploring privacy regulations, data protection, and compliance in AdTech.
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