Executive Development Programme in Marketing Strategy: Competitive Edge
-- viendo ahoraThe Executive Development Programme in Marketing Strategy: Competitive Edge is a certificate course designed to provide learners with advanced marketing skills and strategies. This program emphasizes the importance of competitive intelligence, market research, and innovative marketing techniques to drive business growth.
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Detalles del Curso
• Marketing Strategy Foundation: Understanding the basics of marketing strategy, its role in business success, and the key components of a marketing plan.
• Market Research and Analysis: The importance of market research, data collection and analysis methods, and how to use insights to inform marketing strategy.
• Competitive Analysis: Identifying and analyzing competitors, understanding market positioning, and developing strategies to gain a competitive edge.
• Customer Segmentation and Targeting: Defining customer segments, targeting strategies, and positioning to reach and engage the ideal customer.
• Branding and Positioning: Building and managing a strong brand, developing a unique value proposition, and establishing a clear brand position in the market.
• Product and Service Innovation: Creating and launching innovative products and services, understanding the product lifecycle, and managing product portfolios.
• Integrated Marketing Communications: Developing and executing an integrated marketing communications plan, including advertising, public relations, and social media.
• Marketing Metrics and Analytics: Measuring and analyzing marketing performance, setting key performance indicators (KPIs), and using data to optimize marketing strategy.
• Marketing Ethics and Social Responsibility: Understanding the ethical implications of marketing decisions, developing socially responsible marketing strategies, and building trust with customers.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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