Executive Development Programme in Marketing Strategy: Competitive Edge
-- ViewingNowThe Executive Development Programme in Marketing Strategy: Competitive Edge is a certificate course designed to provide learners with advanced marketing skills and strategies. This program emphasizes the importance of competitive intelligence, market research, and innovative marketing techniques to drive business growth.
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⢠Marketing Strategy Foundation: Understanding the basics of marketing strategy, its role in business success, and the key components of a marketing plan.
⢠Market Research and Analysis: The importance of market research, data collection and analysis methods, and how to use insights to inform marketing strategy.
⢠Competitive Analysis: Identifying and analyzing competitors, understanding market positioning, and developing strategies to gain a competitive edge.
⢠Customer Segmentation and Targeting: Defining customer segments, targeting strategies, and positioning to reach and engage the ideal customer.
⢠Branding and Positioning: Building and managing a strong brand, developing a unique value proposition, and establishing a clear brand position in the market.
⢠Product and Service Innovation: Creating and launching innovative products and services, understanding the product lifecycle, and managing product portfolios.
⢠Integrated Marketing Communications: Developing and executing an integrated marketing communications plan, including advertising, public relations, and social media.
⢠Marketing Metrics and Analytics: Measuring and analyzing marketing performance, setting key performance indicators (KPIs), and using data to optimize marketing strategy.
⢠Marketing Ethics and Social Responsibility: Understanding the ethical implications of marketing decisions, developing socially responsible marketing strategies, and building trust with customers.
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